Department Information

MARKETING (MKTG)

Contact Information:

Department of Marketing The University of Arizona McClelland Hall, 320 1130 East Helen Street PO Box 210108 Tucson, AZ 85721-0108

Phone: (520) 621-7479 Fax: (520) 621-7483 Email: marketing@bpa.arizona.edu Web: Department Homepage

General Information:

MKTG Course Descriptions

Faculty Members

The Department of Marketing is in the Eller College of Business and Public Administration.

Degrees, Majors, Minors, and Options:

Baccalaureate Degree

• Bachelor of Science in Business Administration (B.S.B.A.)

Major and Degree -- undergraduate degrees link to Degree/Academic Program Requirements Reports (APRRs).

• Marketing (B.S.B.A.)

Undergraduate Minors

A minor is not required for the undergraduate program; however, students may select an optional minor from the list of approved minors.

Graduate courses in marketing can be taken in connection with the MBA and Ph.D. programs in management available through the Karl Eller Graduate School of Management.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Graduates may qualify for positions in product management, sales and sales management, retailing, advertising and promotion, marketing research, industrial marketing, distribution channels, and international marketing.

An undergraduate major in marketing is offered within the Bachelor of Science in Business Administration degree program. The department participates in the Master of Business Administration and Doctor of Philosophy degrees with a major in business administration. A Master of Business Administration degree with an emphasis on marketing research also is available.

The department participates in the honors program.

For more information contact the department office listed above.