Departments, Schools, Colleges

MARKETING (MKTG)

Contact Information:

Department of Marketing The University of Arizona McClelland Hall, 320 1130 East Helen Street PO Box 210108 Tucson, AZ 85721-0108

Phone: (520) 621-7479 Fax: (520) 621-7483 Email: marketing@eller.arizona.edu Web: Department Homepage

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• MKTG Course Descriptions

Degrees, Majors, Minors, Options and Certificates:

Baccalaureate Degree

• Bachelor of Science in Business Administration (B.S.B.A.)

Major and Degree

• Marketing (B.S.B.A.)

Undergraduate Minors

• Marketing Minor

The Department:

The Department of Marketing is in the Eller College of Management.

The department participates in the honors program.

What is Marketing?

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Graduates may qualify for positions in product management, sales and sales management, retailing, advertising and promotion, marketing research, industrial marketing, distribution channels, and international marketing.

Participation in M.B.A. Program:

The department also participates in the M.B.A. program, available through the Eller Graduate School of Management.

Ph.D. Program:

Graduate courses in marketing may be taken in connection with the Ph.D. program in management. Consult the Marketing department office for details.