BNAD504
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BNAD504 - The Competitive Landscape
Course ID
009452
Course Description
Modern businesses face a range of strategic imperatives: exploit evolving technologies, implement new combinations of virtual and physical activities, and optimize value chains. In this module, executives examine the critical strategic and economic issues inherent in today's traditional and electronic marketplaces, identifying barriers to success, learning techniques for distilling complex business challenges, and exploring methods for combining economic principles with current research for sound corporate strategies.
Min Units
4
Max Units
4
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
May be convened with
Component
Lecture
Optional Component
No