COMM301

011088

A survey course in mass communication designed to give students an overview of the field. This includes an examination of: (1)fundamental terms, concepts,& theories (2) key figures, events & milestones (3) social, cultural, & technological implications (4) effects & consequences of exposure/use (5) ethical parameters This course explores the historical, social, economic, and cultural forces that have influenced the development of the media. Individual media institutions are examined in terms of the information they distribute, the entertainment they provide, and the influence they bring. Special attention is paid to the audience/medium relationship, as well as to improving audience members' media literacy.

GRD - Regular Grades A, B, C, D, E

Undergraduate