COMM309

011089

This course examines the role of the mass media in the evolution of society and as they impact individuals and groups. It follows an analysis of the process, content, and effects of mass media. Topics covered include news, advertising, and entertainment media content; violent, sexual, and political content and effect; media technologies; cultivation; diffusion of innovations; media events; etc. The course focuses on some major questions, including: (1) What is the role of the media in bringing about shifts and changes in people and social institutions? (2) How do individuals and groups, as media consumers, respond to the content to which they are exposed in the media? and (3) What are some explanations for how media effects on individuals and society occur?

GRD - Regular Grades A, B, C, D, E

Undergraduate

COMM 101, COMM 228, COMM 300. COMM 101 and COMM 228 must be completed with a minimum grade of C in each and a minimum GPA of 2.5 across the two courses.