Course ID
022502
Course Description
Overview of how fundamental concepts, principles and theories from psychology, sociology, anthropology can be used to understand why customers purchase products, the decision processes they use, and the social influences upon them.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Requisites
BNAD 303 and one of the following: ACCT 200, ECON 200 or MKTG 301. Acceptance into Marketing Minor Program, contact department.
May be convened with
Component
Lecture
Optional Component
No