MKTG307
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MKTG307 - Advertising Strategy & Practice
Course ID
022503
Course Description
The theory and practice of advertising with an emphasis on methods used by advertising professionals to enhance informational and persuasive communication.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Requisites
BNAD 303 and one of the following: ACCT 200, ECON 200 or MKTG 301. Acceptance into Marketing Minor Program - see department
May be convened with
Component
Lecture
Optional Component
No