MKTG309
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MKTG309 - Marketing Communication in the Digital Age
Course Description
Overview of various topics in digital marketing communications to include public relations, direct marketing, collateral materials, event marketing, and guerilla marketing techniques.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
May be convened with
Name
Lecture
Workload Hours
2
Optional Component
No
Typically Offered Main Campus
Summer