MKTG309
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MKTG309 - Marketing Communication in the Digital Age
Course ID
022505
Course Description
Overview of various topics in digital marketing communications to include public relations, direct marketing, collateral materials, event marketing, and guerilla marketing techniques.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Requisites
BNAD303 and one of the following: ACCT 200, ECON 200 or MKTG 301.
May be convened with
Component
Lecture
Optional Component
No