Course ID
022525
Course Description
Marketing concepts and techniques for organizations whose core product is service; topics include quality service delivery, customer attraction and retention, relationship marketing, etc.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
015039
Course Requisites
MKTG 361. Credit allowed for this course or RCSC 424 but not for both.
May be convened with
Component
Lecture
Optional Component
No