Course ID
022527
Course Description
The management and development of effective advertising communications; needs and market identification, message creation, media selection, and measurement of results.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
015039
Course Requisites
MKTG 361.
May be convened with
Component
Lecture
Optional Component
No