Course ID
022532
Course Description
Customer behavior and the application of concepts and research findings from the behavioral sciences in the solution of marketing problems.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
015039
Course Requisites
MKTG 361.
May be convened with
Component
Lecture
Optional Component
No