MKTG452
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MKTG452 - Integrated Marketing Communications
Course ID
022534
Course Description
The management of all promotion mix elements in providing integrated marketing communications to markets; topics include advertising, public relations, sales promotions and new media.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
015039
Course Requisites
MKTG 361.
May be convened with
Component
Lecture
Optional Component
No