MKTG471
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MKTG471 - Marketing Policies and Operations
Course ID
022543
Course Description
An integrative, capstone course focusing on comprehensive marketing problems; development, control, and auditing of marketing organizations and operations.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Attributes
WE - WEC (Writing Emphasis Course)
Enrollment Requirements
015039
Course Requisites
MKTG 361, MGMT 310A, FIN 311, MKTG 376, and 6 additional units of 400-level marketing courses. Credit only for one of: MGMT 471 or MKTG 471.
May be convened with
Component
Lecture
Optional Component
No