Course ID
022553
Course Description
Market and customer analysis for product service, price, promotion and distribution decisions; study of marketing management theories and practices to maximize customer value and satisfaction.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Attributes
GIDP - ABS (Applied Biosciences)
Course Requisites
May be convened with
Component
Lecture
Optional Component
No