Course ID
022554
Course Description
Marketing concepts and strategies for organizations whose core product is service; topics include service quality, customer attraction and retention, service delivery, service promotion, etc.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
MKTG 510.
May be convened with
Component
Lecture
Optional Component
No