MKTG530
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MKTG530 - Management of Marketing Communications
Course ID
022555
Course Description
Application of communications theory and research findings in advertising, sales promotion, publicity, personal selling; planning, conduct and administration of programs of information and persuasion.
Min Units
2
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
MKTG 500.
May be convened with
Component
Lecture
Optional Component
No