MKTG550
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MKTG550 - Consumer and Organizational Buyer Behavior
Course ID
022560
Course Description
Nature of the purchase decision process for goods and services. Theories, concepts and research methods and findings are examined for use in management and public policy decision making.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
MKTG 500.
May be convened with
Component
Lecture
Optional Component
No