Course ID
022564
Course Description
The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations. Graduate-level requirements include an in-depth research paper.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
May be convened with
MKTG454
Component
Lecture
Optional Component
No