MKTG560

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MKTG560 - International Marketing

MarketingGraduateUA - UA General

Course ID

022570

Course Description

Marketing planning and strategies for foreign environments; cultural, political, economic factors affecting the international marketer, multinational corporation and multinational market groups.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Graduate

Course Requisites

MKTG 500.

May be convened with

Component

Lecture

Optional Component

No