MKTG562
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MKTG562 - Listening to the Voice of the Market
Course ID
022571
Course Description
Market-oriented ethnography and other qualitative research methods are used to obtain a deeper understanding of consumer wants, needs, behaviors and experiences with brands and markets. The findings can be used to guide managerial decision-making.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
MKTG 500 or MKTG 510.
May be convened with
Component
Lecture
Optional Component
No