MKTG572

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MKTG572 - Marketing Research For Managers

MarketingGraduateUA - UA General

Course ID

022574

Course Description

Specification of management information needs, evaluation of research proposals and findings, methods of gathering and analyzing data, administrative aspects of research and decisions.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Graduate

Course Requisites

MKTG 500.

May be convened with

Component

Lecture

Optional Component

No