MKTG579

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MKTG579 - Marketing of Innovation

MarketingGraduateUA - UA General

Course ID

022575

Course Description

Explores concepts and best practices for bringing very new technologies and innovations to the marketplace. Uses team projects based in the sciences (e.g., biotech, optics, IT) to assess market opportunities and create strategies for commercialization.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Graduate

Course Requisites

MKTG 510.

May be convened with

Component

Lecture

Optional Component

No