MKTG673
Download as PDF
MKTG673 - Experimental Research Methods in Marketing
Course ID
022581
Course Description
Statistical, methodological and interpretive issues in the design of laboratory and field experiments/quasi-experiments for marketing and consumer research.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
MKTG 500.
May be convened with
Component
Lecture
Optional Component
No