MKTG696D
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MKTG696D - Psychological Aspects of Consumer Behavior
Course ID
022586
Course Description
Doctoral seminar focusing on the psychological aspects of consumer behavior. Topics to include information processing, attitude formation, perception, decision making, persuasion, and motivation.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
Admission to marketing graduate program or consent of department.
May be convened with
Component
Seminar
Optional Component
No