RCSC315
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RCSC315 - Retail Communications Strategy
Course ID
029216
Course Description
Apply integrated marketing communications (IMC) in the retail environment. Explore the IMC planning process to effectively use advertising, public relations, direct marketing, sales promotion, personal selling, visual merchandising, and digital/social media. Research, create, organize, and present marketing communication campaigns.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
018762
Course Requisites
Highly recommend at least junior standing.
Component
Lecture
Optional Component
No