RCSC320

029217

Brand management within the retailing industry incorporates retailer brand management, owned and private label brands, vertically-integrated brands, and marketing of branded merchandise and services. Explore brand positioning, brand identity, the planning and implementing of brand marketing programs, growing and sustaining brand equity, and the brand issues and challenges commonly faced by retail brand managers and merchants.

GRD - Regular Grades A, B, C, D, E

Undergraduate

018765