RCSC340
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RCSC340 - Consumer Behavior in Retailing
Course ID
029219
Course Description
Study of consumer behavior and the decision making processes involved when individuals or groups select, purchase, use or dispose of products and services to satisfy needs and desires; analysis of quantitative data using SPSS program.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
018797
Course Requisites
May be convened with
Component
Lecture
Optional Component
No