RCSC400
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RCSC400 - Retailing and Marketing Strategy
Course ID
029227
Course Description
Development, organization, implementation, and control of retail strategies in the context of the retail mix of product, price, promotion, and distribution. Case studies used to apply the concepts.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Requisites
May be convened with
Component
Lecture
Optional Component
No