RCSC696A
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RCSC696A - Theoretical Perspectives of Global Consumption and Retailing
Course ID
029267
Course Description
Advanced study of theory and research on global consumption, emphasizing cross-cultural consumer decision-making processes, and their relationship to retailers' strategy development in the international environment.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
RCSC 446 or equivalent; MKTG 361 or BNAD 303.
May be convened with
Component
Seminar
Optional Component
No