RCSC696B
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RCSC696B - Theory & Research in Non-Store & Multichannel Retailing
Course ID
029268
Course Description
An investigation of theories and approaches that have been used to conduct research on issues facing non-store retailers (e.g. catalog, online) and retailers that operate in multiple channels that include combinations of non-store and/or conventional store channels. The non-store portion of the course focuses on catalog and online retailing channels.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
MKTG 361 or BNAD 303.
May be convened with
Component
Seminar
Optional Component
No