RCSC696C
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RCSC696C - Theory and Research in Services Retailing
Course ID
029269
Course Description
Comprehensive investigation of major theoretical perspectives and empirical research on the marketing of profit-centered services to the end consumer.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
MKTG 361 or B AD 303.
May be convened with
Component
Seminar
Optional Component
No