Course ID
034381
Course Description
Retail marketing addresses the marketing, management and competitive strategy issues that confront retail enterprises. Particular attention is given to the determinants of the profitability of high performance retailers. Major attention is given to strategic planning, competitive analysis, market selection and retail location, merchandise budgeting and control, and store layout and design. Finally, this course will help you develop your competences in integrative marketing thinking, global/cultural awareness, and information literacy and consequently help develop skills that can be used to enhance these competences.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
015039
Course Requisites
MKTG 361.
May be convened with
Component
Lecture
Optional Component
No