SIE515
Download as PDF
SIE515 - Technical Sales and Marketing
Course ID
035463
Course Description
Principles of the engineering sales process in technology-oriented enterprises; selling strategy, needs analysis, proposals, technical communications, electronic media, time management and ethics; practical application of concepts through study of real-world examples. Graduate-level requirements include a term paper on a course topic selected from a short list of topics, other graded components of the course and creation of a PowerPoint presentation to the class.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
May be convened with
SIE415
Component
Lecture
Optional Component
No