RCSC434
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RCSC434 - Omnichannel and Multichannel Retailing
Course ID
035671
Course Description
The integration of physical and digital retail sales channels is transforming how consumers shop and enabling new, innovative go-to-market strategies. Explore how omnichannel and multichannel business models can be used as a differentiator and increase competitiveness of a retailer. Emphasis on digitalization of retailing, channel innovation, and emerging retail technologies.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
018764
Course Requisites
May be convened with
Component
Lecture
Optional Component
No