RCSC346
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RCSC346 - Fundamentals of Marketing
Course ID
036181
Course Description
Marketing principles and practices for the retailing and services sectors. Learn how to manage the marketing mix (product, price, promotion, distribution) to create competitive advantage and deliver value to consumers, firms, and society at large in a semester-long marketing planning project. Discuss some of the opportunities and major challenges marketing managers face.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Requisites
May be convened with
Component
Lecture
Optional Component
No