MGMT468
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MGMT468 - Persuasion in Entrepreneurial Contexts
Course ID
036440
Course Description
Persuasion is central to organizations and business. Whether you are a supervisor trying to motivate an employee, a salesperson trying to land a client, a CEO inspiring organizational members toward a new vision, a marketing professional trying to create a product niche, or an entrepreneur attempting to garner financial support for a new venture, persuasion lies at the heart of organizational processes. This course is designed to develop student understanding of the role of persuasion in organizations and business settings.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Attributes
CE - CL (Cross Listed)
Course Requisites
ACCT 200 or ACCT 250 or ECON 200 or MIS 111
Cross Listed Courses
May be convened with
Component
Lecture
Optional Component
No