ENTR453

036468

Change is inherent in contemporary organizations. Some changes result from planned innovations, others are reactive to internal, industry, and environmental jolts and surprises. Some changes are minor and gradual; others are sudden and revolutionary. Regardless of the stimulus or type of change, managers and leaders must manage and communicate change effectively to achieve successful implementation and results. This is not easy because employees and other stakeholders often resist change due to uncertainty, deeply-rooted cultural values and norms, politics, and a variety of other potential barriers to change.
This case-based class provides an understanding of change processes in organizations and teaches students how to develop successful communication strategies to effectively guide the change process.

GRD - Regular Grades A, B, C, D, E

Undergraduate

CE - CL (Cross Listed)

ENTR553