RCSC620

036694

This course provides an in-depth investigation of consumer behavior in the marketplace. Students will explore consumer research from primarily a psychological perspective, but also gain exposure to sociological and behavioral economic frameworks. The course will focus on the unique intersection of consumers' behaviors related to preferences, information processing, decision-making, learning, memory, affect, persuasion and wellbeing. Students will be required to develop a research proposal that incorporates and builds on the research discussed in the course.

GRD - Regular Grades A, B, C, D, E

Graduate