MKTG325

036700

This course is designed to introduce students to the challenges and opportunities associated with developing innovations in an entrepreneurial environment. The course will cover the basic theories and practices of innovation and entrepreneurship in the retailing industry. This will include understanding the psychology of the retail innovator, the risks and challenges of developing retail business innovations and opportunities, and the process of successfully executing them in a firm environment. The course will also address the responsibilities of managing within an innovative and entrepreneurial atmosphere.

GRD - Regular Grades A, B, C, D, E

Undergraduate

CE - CL (Cross Listed), HNRS - HCON (Honors Contract)