PHPM558

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PHPM558 - Health Care Marketing

Public Hlth Pract Pol & TranslGraduateUA - UA General

Course ID

037914

Course Description

This course provides an overview and applications of health care marketing theories and methods for health care and public health organizations. Graduate level requirements include a 20-page paper describing a marketing plan and the process used to complete it.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Graduate

Course Attributes

CE - CL (Cross Listed)

Cross Listed Courses

Component

Lecture

Optional Component

No