MKTG552

This graduate level course provides an introduction to (a) the basic concepts of probability & distribution, and (b) the most commonly used statistical methods for data analysis. The goal of course is to ensure that students understand the basic principles of statistics and can select appropriate statistical tools and apply them correctly. Topics include descriptive statistics, sampling distributions, hypotheses testing, statistical inferences on one versus two populations, simple, multiple regression, and logistic regression, and their applications. This foundation course is intended for graduate students and required of all students in the 'Master of Management with an emphasis in Marketing' program. The course will use the statistical package SPSS to perform the statistical analyses.

Fall