RCSC440
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RCSC440 - Customer Research and Insights
Course ID
040488
Course Description
Design, interpret, and apply primary and secondary research techniques used to generate customer insights and guide retailers' decision-making. The course combines textbook learning with real-world examples and applications so that students can engage in consumer research in practice.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Attributes
SEA - PD (Professional Development), SEC - PRO (Professionalism), WE - WEC (Writing Emphasis Course)
Enrollment Requirements
017786
Course Requisites
May be convened with
Component
Lecture
Optional Component
No