PR421

This course is designed to explore the theories and methodologies of public relations encompassing writing, principles and integrated campaigns. The course allows students to apply public relations and communication theory in a community-based project where students serve as public relations \"consultants.\" This course provides students the opportunity to create a comprehensive and integrated PR campaign for a \"client,\" and the opportunity to conduct research in analyzing and evaluating a successful PR campaign. In addition to serving the \"client\" and community, this course is designed to allow students to add to their professional writing portfolio and résumé for future internships or job interviews.