PR202

This course provides an overview of sport industry-specific communication, including public relations, media relations and community relations within the sports and entertainment industry. Students will learn some of the unique attributes of the culture of sport and how public relations can play such a critical role in shaping one's identity of self, team, individual sport, governing organization, and the overall sport culture. Students will learn how social media and traditional media have influenced the industry. This course will provide students the opportunity to identify and analyze current and relevant sport communication trends. Students will examine ways on how the history of sport has influenced today's sport culture and sport communication in relation to gender, race, ethnicity and sexual orientation. These sport narratives provide both challenges and opportunities for the sports PR practitioner.