PR204
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PR204 - Strategic Public Relations
Course Description
This class introduces students to the strategic planning process required of public relations professionals in developing programs and campaigns. Students will learn how to develop, implement and evaluate effective strategies, with a focus on building and maintaining beneficial relationships with key stakeholders.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
May be convened with
Component
Lecture
Optional Component
No
Typically Offered Main Campus
Fall, Spring
Typically Offered Online Campus
Fall, Spring