MKTG553
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MKTG553 - Brand Management
Course Description
This course is an in-depth study of brands, branding strategies, and consumer and brands relationships. Emphasis will be placed on strategic planning to effectively use promotional tools (advertising, online marketing, social media) to convey brand value to consumers.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
May be convened with
Component
Lecture
Optional Component
No
Typically Offered Main Campus
Fall, Spring