MKTG457

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MKTG457 - Advanced Sales Topics

MarketingUndergraduateUA - UA General

Course ID

041199

Course Description

This is an advanced course in professional sales. It will involve in-depth learning about the process of business-to-business personal selling. Emphasis is placed on mastering the techniques of personal selling through the use of a \"live\" field selling experience. The steps in the process before, during, and after a sales call are reviewed in the classroom, and specific training is given in the sales process as it relates to a real product. The course will also require a ride along experience with an entry level sales person and a mock interview for a sales position the student would like to secure.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Undergraduate

Course Requisites

May be convened with

Component

Lecture

Optional Component

No