FITS300

041781

An introductory course which will provide students with a dynamic overview of the global beauty industry. Students will gain an understanding of the different sectors of the business and will experience through assignments, and case studies, the many unique aspects of beauty as a business. The course will explore the history of the beauty industry, the distinctive aspects of beauty marketing, and the role of cultural differences, which mold the business of beauty throughout the world. Prominence will be given to the influencer phenomenon and its impact on global beauty trends.

GRD - Regular Grades A, B, C, D, E

Undergraduate