Course ID
042251
Course Description
This course is designed as an advanced level introduction to the basic principles and concepts in marketing. The goal is to expose you to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, small and large businesses.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
May be convened with
Component
Lecture
Optional Component
No