RCSC260
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RCSC260 - Shopper Data and Business Research
Course Description
Build essential skills required to identify market opportunities, change a process, and solve business problems. Explore the principles and methods of business research, use of shopper data, and commonly-used business research techniques within the retail sector. Topics include identification of the research question, development of a research plan, market and consumer research methods, data collection, sampling, data analysis, and research presentations.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
May be convened with
Name
Workshop
Workload Hours
3
Optional Component
No
Typically Offered Main Campus
Fall, Spring