RCSC260

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RCSC260 - Shopper Data and Business Research

Retailing & Consumer Sciences Undergraduate UA - UA General

Course Description

Build essential skills required to identify market opportunities, change a process, and solve business problems. Explore the principles and methods of business research, use of shopper data, and commonly-used business research techniques within the retail sector. Topics include identification of the research question, development of a research plan, market and consumer research methods, data collection, sampling, data analysis, and research presentations.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Undergraduate

May be convened with

Name

Workshop

Workload Hours

3

Optional Component

No

Typically Offered Main Campus

Fall, Spring